Oticon – People First – our Philosophy

Founded in 1904 by Hans Demant, whose wife suffered from hearing loss, Oticon was built on care and empathy from the very beginning. Oticon has since been at the absolute forefront of technology that improves the lives of people with hearing loss.

When we say "People First", it is much more than a fancy slogan: It is the way we think, the way we work, and the way we develop our products. People First is about empowering people to communicate freely, interact naturally and participate actively.


Our commitment – People insight / Innovation / Empowering People

Knowledge about users’ needs and challenges is the foundation for everything we do. User-tests, interviews and research – this is the fuel that powers our innovation. Powered by a relentless drive for innovation, Our company is driven by a dedication to doing things better and our innovative culture is geared to meeting the needs of a changing world. True innovation only happens when we work together, scientists, anthropologists, hearing aid users and their relatives, to find ways our technologies can meet the needs our insights reveal. We channel our people insight into solutions that support any lifestyle and any age. Our innovation efforts are never about what the product can do, but what it can do for you. Become a part of the conversation - and the solution.

Technology & Current Product Portfolio

Oticon is the creator of BrainHearing™

The basic philosophy of BrainHearing is to support your brain by giving it the conditions it needs to create meaning from sound – instead of overloading it by turning up the volume. This reduces the strain on your brain (the cognitive load) leaving you less tired. It also gives you a more natural and pleasant soundscape, instead of simply amplifying one source of sound.


Oticon Opn™

Our latest addition to the BrainHearing portfolio, Oticon Opn, is fast and precise enough to support how the brain makes sense of sound and can handle multiple speakers simultaneously, even in the most complex environments.

Oticon Opn is a new kind of hearing aid that gives you 360° sound, constantly. Its technology works 50 times faster than the previous generation*, allowing Oticon Opn to scan the entire soundscape before reducing the noise, wherever you want to go.

Research shows that Oticon Opn’s full, 360-degree sound helps your brain understand up to 30% more speech while reducing the effort you need to listen by 20%, even in noisy environments. This free mental capacity means you will be able to remember up to 20% more*.

Oticon Opn is powered by the new Velox platform. Velox scans the environment more than 100 times per second, handling more than 1,200 million operations per second. That’s fast enough to follow rapidly changing conversations with multiple speakers in noisy environments so you can locate, follow and switch focus to the sounds you want to hear.


Two communication systems in one hearing aid

Enjoy easy, direct wireless connections to external devices without compromising on sound quality.

With TwinLink™, for the first time, two dedicated communication systems operate in one hearing aid. One system lets your hearing aids talk to each other for accurate spatial awareness so you can identify where sounds are coming from. A second system communicates wirelessly with external devices such as iPhone®, smartphones, TV, computers and more.

OpenSound Navigator™ expertly manages multiple speech and noise sources so you can focus on a conversation while staying attentive to people and things around you and switch focus to what you want to hear.

All Oticon Opn hearing aids can play sounds that relieve the symptoms of tinnitus

This proven sound generator technology is now integrated into Oticon Opn hearing aids. With these cutting-edge hearing aids, you have a wide range of customisable tinnitus relief sounds that are dynamic, yet soothing. What’s more, you can discreetly adjust the sounds using their iPhone or Android device.

Feel at ease even in challenging environments. Locate, follow and shift focus to the sounds you want to hear.

Spatial Sound™ LX preserves the natural level differences that occur in each ear so you are better oriented to the location and direction of sounds in your environment. More precise spatial awareness helps you identify where sound is coming from so you can respond naturally to the conversations and sounds around you.

Follow conversations in challenging environments.

Speech Guard™ LX preserves clear, transparent sound quality and speech details to improve your ability to understanding speech in noise. Follow conversations – from soft to loud – with less effort, even when multiple speakers are competing for your attention.

Improve soft speech understanding by up to 20% without turning up the volume.

The soft sounds that occur in 70% of situations and conversations are often inaudible to people with hearing loss. Soft Speech Booster LX makes soft sounds audible and allows you to understand soft speech up to 20 percent better.

A richer listening experience especially when enjoying music or engaging in conversation in noisy environments.

When listening to music or chatting with friends in busy, dynamic environments (such as dinner parties or sporting events), sound peaks are often louder than what most hearing aids are able to handle. Clear Dynamics expands the input dynamic range so you enjoy better sound quality without distortion even in loud environments.

Effectively suppresses annoying wind noise, even between words in a conversation.

Enjoy the great outdoors and great conversation too! Wind Noise Management protects against the discomfort of wind noise. Analyses the environment 500 times per second to immediately detect and suppress wind noise.

Enjoy clearer sound without worrying about annoying whistling or squealing, even in challenging everyday situations like greeting someone with a hug.

Feedback shield LX constantly monitors the environment and instantly responds to suppress annoying whistling or squealing.

* Oticon Opn 1, Le Goff et al. 2016


Oticon Opn connects directly to your iPhone®, so you can use your phone like everyone else. Use your hearing aids like stereo headphones to talk on the phone or stream music directly to your hearing aids. Control volume and switch programs with just a tap of your finger.

Oticon Opn hearing aids can become a wireless headset for any modern smartphones, tablets and computers, using Oticon’s ConnectClip.

ConnectClip streams your phone conversations directly to your hearing aids, so you can talk hands-free, wherever you are. It works with practically any mobile phone. You can also connect wirelessly to your laptop or tablet for video calls on Skype — or for simply playing music and audio in your hearing aids.